Specialising in Search Engine Marketing (SEM)

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Category: D Dot Design Information

Published: Tuesday, 15 October 2013 18:03

Written by danielle

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Market your website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. (SEM=SEO+CPC/PPC)

Editorial / Organic / Natural Listings:  Any good search engine, such as Google or Bing, has these listings. These are listings that appear without anyone paying for them. 

Paid Search / CPC / PPC Listings: Search engines also have paid search ads. Advertisers are charged for these ads, on a Cost-Per-Click or
Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away. 

If you are serious about your website & you want a high ranking, well visited internet presence...
talk with us regarding our SEM/SEO packages.

Creating one of value is your first step, bigger is better Given to a client.

I have given you some valuable information below on the thoughts of SEO and numerous site ideas. Creating one of value is your first step, bigger is better. Point your other domain names to one. We design, so each one will tell a clear story and linking everything together getting universal feedback from everyone. Make everyone interested in the whole bundle. I hope you understanding what I am trying to say, below might explain a little better. 

While you’re free to run as many sites as you want, keep in mind that users prefer to see unique and compelling content. It is a good idea to give each site its own content, personality and function. This is true of any website, regardless of whether it’s a single-page hobby-site or part of a large portfolio. When you create a website, try to add something new or some value to the Internet; make something your users have never seen before, something that inspires and fascinates them, something they can’t wait to recommend to their friends.

When coming up with an idea for a website, scan the web first. There are many websites dealing with common and popular services like holiday planning, price comparisons or foreign exchange currency trading. It frequently doesn’t make sense to reinvent the wheel and compete with existing broad topic sites. It’s often more practical and rewarding to focus on smaller or niche topics where your expertise is best and where competition for user attention might be less fierce.

A few webmasters choose to focus their resources on one domain but make use of their domain portfolio by creating a multitude of smaller sites linking to it. In some situations these sites may be perceived as doorways. Without value of their own, these doorway sites are unlikely to stand the test of time in our search results. If you registered several domains but only want to focus on one topic, we recommend you create unique and compelling content on each domain or simply 301 redirect all users to your preferred domain. Think of your web endeavour as if it were a restaurant: You want each dish to reflect the high quality of the service you provide; repeat the same item over and over on your menu and your restaurant might not do so well. Identify and promote your strength or uniqueness. Ask yourself the following questions: What makes you better than the competition? What new service do you provide that others don’t? What makes your sites unique and compelling enough to make users want to revisit them, link to them or even recommend them to their friends?

We suggest not spreading out your efforts too broadly, though. It can be difficult to maintain multiple sites while keeping the content fresh and engaging.

It’s better to have one or a few good sites than a multitude of shallow, low value-add sites.

Graphic Design

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Category: D Dot Design Information

Published: Monday, 15 July 2013 16:12

Hits: 23868

Graphic design is the process of choosing and organising words, images and messages into a form that communicates and influences its audience.

• It’s about achieving strategic results
• It uses different formats like posters, websites and packaging
• It address contemporary issues
• It’s a process involving research, idea generation, prototyping and eventually words and pictures

Our Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organisation recognisable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.   

D Dot Design's graphic design studio team are a talented, resourceful bunch. Offering artistic disciplines, from illustration to animation, photography to freehand drawing, website design to print. We will add depth and breadth to your marketing strategies with our intelligent graphic design solutions.

Digital Photography Services

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Category: D Dot Design Information

Published: Thursday, 18 July 2013 10:50

Hits: 21519

We provide a quick and very cost effective service for creating original digital photos of your products to improve your web sales. 

Our quality within your budget produces value to your sales. If your images look as though they are home grown, then what do your customers think about the quality of your products and company? 

Take a moment to review our samples. D Dot Design Digital Photography Services are your right choice for price and quality to improve your Web sales, pre-sales efficiency, and site image!

We produce highly detailed product photography providing your customers the visual confirmation, most require before committing to a purchase.

"A picture is worth a thousand words"  and a bad product photo willeither "turn off" your customer or have you on the phone or emailexplaining your product details over and over again!

Competition for Web sales is tough. D Dot Design Digital Photography Services can help your site become more competitive and efficient because we specialise in creating original high quality & low-costdigital images for web sites of small sized products.

We also can shoot team or work related photos. 

Reasonable prices for website product and taking your site to a more professional level. 

Suitable for printed catalogues and brochures (cmyk).
Suitable for digital catalogues and website (rgb). Deep etching. price gst exclusive.

BUY THESE PACKAGES NOW ONLINE

60 and under $14 per photo 
60 and over $10 per photo 

D Dot Design Digital Photography Services will become your trusted source for digital images!
Give us a try today - see the offer described here or This email address is being protected from spambots. You need JavaScript enabled to view it.

Press Ad's & Print Advertising

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Category: D Dot Design Information

Published: Friday, 12 July 2013 16:13

Written by Danielle Strachan

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Press and Print Advertising remains a strong marketing strategy for many business owners.

Traditional press advertising in newspapers, magazines, directories and trade publications often require your business to be listed amongst your toughest competitors, with a very high risk of being overlooked. So your advertising has a zero percent chance of succeeding if your target audience doesn’t notice it!

Grabbing the readers attention is everything in press advertising. You need creativity, visual impact, white space, a clear message, a definitive call to action, eye-catching imagery, an explosion of colour, a distinctive border, easy to read fonts, clever use of angles, or whatever it takes to make your Press Ad stand out on the page. Your company’s advertising must be distinctive, unusual, and should contrast with the other ads on the page. But most importantly it should reflect and promote your business brand.

Designing a successful print advertising strategy is more challenging than some may think as there is no direct communication with the target audience.

Print advertising helps to promote your business and gives you the edge over your competition, providing brand advertising to product or event advertising.  D Dot Design can provide a complete service from the initial briefing through strategic media buying / planning, design concept, artwork production and publication to deliver targeted, cost effective advertising solutions for your business.

Advertise in Newspapers
Reasons why you should use press - it's not just about reach!

Advertising in News Limited papers is a powerful way to connect with engaged consumers, actively seeking information including advertising. Readers feel a sense of security in advertising delivered in newspapers and a large proportion agree that advertising in newspapers allows them to make informed decisions.  Newspapers will draw attention to brands and products readers wouldn't normally be looking for.  Get readers thinking they might need and interested in services or products advertised. 

Effectiveness 

"WORD OF MOUTH" Readers continue to spread news and advertising to family and friends. 

"ACTION" Readers visit the advertiser’s website after seeing newspaper advertising 

"INFORMATIVE" Helps readers keep informed about entertainment and other local events

"OFFERS" Helps readers stay informed of the latest offers  

"INTEREST" Allows readers to spend time with the ads they are interested in  

TAKING ACTION:

In addition consumers are not only engaging with advertising in newspapers they are taking action.   

• 53% of newspaper readers claim that they visit an advertiser’s website as a result of seeing advertising in newspapers 
• 43% of newspaper readers claim they visited a store looking for an advertised brand 
• 51% of newspaper readers mentioned the advertising to a family member or friend 
• 39% of newspaper readers claim they actually tore out the ad and kept it for future reference  

Print Media is still a legend in many ways... 

Getting your business' name out there among your potential customers can be a bit of a nightmare. This is only becoming truer as time goes on - new competitors are springing up all over the place, all the time. Although the internet is a vastly powerful marketing tool, sometimes is good to cover all resources. 

"RULE 1 A MUST HAVE" Business cards are always needed on first introduction whilst promoting your business and website.

"RULE 2 PREFERENCE OVER INTERNET" Some customers feel more comfort in printed catalogue and find them easier to manage. Bonus are use can easy obtain online version of all artwork, for online interactive pdfs as well.

"PROMOTE YOUR BUSINESS" Promotion days & Seminars are one of the best opportunities to hand out fun and useful printed items.  Branding your details on clients and customers memories.

There well always be a need for a certain amount of printed materials... be digital or offset it all has its place in this rising world on internet world..

D Dot Design get quality printing at reasonable prices.