Specialising in Search Engine Marketing (SEM)
- Details
- Category: D Dot Design Information
- Published: Tuesday, 15 October 2013 18:03
- Written by danielle
- Hits: 33708
Market your website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. (SEM=SEO+CPC/PPC)
Editorial / Organic / Natural Listings: Any good search engine, such as Google or Bing, has these listings. These are listings that appear without anyone paying for them.
Paid Search / CPC / PPC Listings: Search engines also have paid search ads. Advertisers are charged for these ads, on a Cost-Per-Click or
Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away.
If you are serious about your website & you want a high ranking, well visited internet presence...
talk with us regarding our SEM/SEO packages.
Creating one of value is your first step, bigger is better Given to a client.
I have given you some valuable information below on the thoughts of SEO and numerous site ideas. Creating one of value is your first step, bigger is better. Point your other domain names to one. We design, so each one will tell a clear story and linking everything together getting universal feedback from everyone. Make everyone interested in the whole bundle. I hope you understanding what I am trying to say, below might explain a little better.
While you’re free to run as many sites as you want, keep in mind that users prefer to see unique and compelling content. It is a good idea to give each site its own content, personality and function. This is true of any website, regardless of whether it’s a single-page hobby-site or part of a large portfolio. When you create a website, try to add something new or some value to the Internet; make something your users have never seen before, something that inspires and fascinates them, something they can’t wait to recommend to their friends.
When coming up with an idea for a website, scan the web first. There are many websites dealing with common and popular services like holiday planning, price comparisons or foreign exchange currency trading. It frequently doesn’t make sense to reinvent the wheel and compete with existing broad topic sites. It’s often more practical and rewarding to focus on smaller or niche topics where your expertise is best and where competition for user attention might be less fierce.
A few webmasters choose to focus their resources on one domain but make use of their domain portfolio by creating a multitude of smaller sites linking to it. In some situations these sites may be perceived as doorways. Without value of their own, these doorway sites are unlikely to stand the test of time in our search results. If you registered several domains but only want to focus on one topic, we recommend you create unique and compelling content on each domain or simply 301 redirect all users to your preferred domain. Think of your web endeavour as if it were a restaurant: You want each dish to reflect the high quality of the service you provide; repeat the same item over and over on your menu and your restaurant might not do so well. Identify and promote your strength or uniqueness. Ask yourself the following questions: What makes you better than the competition? What new service do you provide that others don’t? What makes your sites unique and compelling enough to make users want to revisit them, link to them or even recommend them to their friends?
We suggest not spreading out your efforts too broadly, though. It can be difficult to maintain multiple sites while keeping the content fresh and engaging.
It’s better to have one or a few good sites than a multitude of shallow, low value-add sites.
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